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Survey research

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Survey Research

A variety of methods is available to collect information from people:

• In-home or in-office.
• Shopping mall and other central locations (intercept or recruited).
• Telephone: national, regional, local.
• Direct and recruited mail panels.

D. Frank Research has the capability of executing on all these methods and will recommend the appropriate one, with appropriate sample size, consistent with the budget limitations of the client, the degree of reliability and projectability required, and timing considerations.

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Computerized interviewing is available on most face-to-face and telephone interviews, usually resulting in faster turn around time and likely lower project costs.

Sampling methodologies, specification of target populations and sample sizes is a specialty unto itself.  For a discussion of sample size determination and selection of target populations CLICK HERE.