Research
for Marketing and Communications
Research
for Marketing and Communications
|
|
Services
Applications
|
Question #1: How many people should we interview to get reliable information? Answer: It depends on how precise you want the data to be and what the consequences are if the observations you make are erroneous (e.g. Is this an important statistic for us, or do we need just a general indication of direction?) Just as important as sample size, possibly more important, is ensuring that the sample you select is representative of your target market. For a more detailed discussion of this topic refer to Discussion of Scope of Survey and Sample Size Determination.Question #2: I don't have a large budget, maybe you could just put together a couple of focus group discussions and let me know if we have a winner. How about it? Answer: Focus groups are great to find indications of possible success, and find points of strength and weakness in products, but they cannot predict winners any more than discussing your product with your friends will. Think of focus groups as a tool to explain, investigate, clarify, explore, and to obtain a clearer understanding of the subject. For more on the subject read Some Thoughts on Focus Group Discussions. Question #3: Who is D. Frank Jones and what does the "D" stand for? Answer: Give him a call at 770.683.3194 and find out for yourself or you can click here for his biography. Question #4: How much do you charge to do a survey? Answer: We hate to be evasive but the answer is, it depends. Let us take a look at the objectives of your survey and we will design an appropriate research approach. The eventual cost will depend on several factors: The data collection method -- whether by telephone, mail or in person; the length of the interview; the difficulty of locating qualified respondents; and the complexity and depth of the analysis. If you have a question please send us an e-mail: CLICK HERE
|